# Brand Design Services Source: https://www.jvds.cn/en/service/brand Language: en ## From brand positioning to visual expression, we build clear, consistent and competitive brand identities. [Book a Call](https://www.jvds.cn/en/contact) [View Work](https://www.jvds.cn/en/works) ## Brand Design Services Build a clear brand perception, stronger market competitiveness and lasting influence through a systematic identity system. ### Brand Positioning Strategy Define brand value, target audiences, competitive differentiation and the core communication direction. ### Logo Design Create a distinctive and flexible brand mark that works across multiple touchpoints. ### Visual Identity System Unify colors, typography, graphics, layouts and visual language into one coherent system. ### Brand Applications Extend the identity to business cards, collateral, packaging, social media and websites. ### Brand Refresh Modernize visual recognition and communication efficiency while preserving valuable brand assets. ### Brand Guidelines Deliver practical usage rules that reduce future collaboration and brand management costs. ## Our Process Every step, from research to delivery, is aligned with brand value and business goals. 01 ### Brand Audit Review positioning, competitors, audiences and existing assets to identify the core brand challenge. ![Brand Audit](https://www.jvds.cn/public/pc/images/service/process-01.jpg) 02 ### Discovery Align brand tone, use cases, delivery scope and project rhythm with the business objectives. ![Discovery](https://www.jvds.cn/public/pc/images/service/process-02.jpg) 03 ### Concept Design Develop key visual directions, logo concepts, colour and typography strategies to establish a design foundation that can be evaluated and extended. ![Concept Design](https://www.jvds.cn/public/pc/images/service/process-03.jpg) 04 ### Design Execution Refine the visual system, applications and digital touchpoints for consistent implementation. ![Design Execution](https://www.jvds.cn/public/pc/images/service/process-04.jpg) 05 ### Guideline Delivery Organize source files, guidelines and usage notes for consistent long-term application. ![Guideline Delivery](https://www.jvds.cn/public/pc/images/service/process-05.jpg) ## Brand identity & logo design Scope and delivery details 1 ### Define where the brand will be used Clarify the relationships between company, product and project brands, and their use on websites, product interfaces, social media and physical materials. Logo design, a core visual identity and comprehensive application guidelines have different scopes, determined by existing assets and the stage of the business. 2 ### Make the logo and visual guidelines practical to use Develop logo variants, colours, typography and layout rules around the approved direction, and check consistency through real applications. Explain source files, export formats and permitted uses at handover. Record font, photography and stock-asset licences separately so third-party assets are not assumed to carry transferable copyright. 3 ### Connect brand updates with the website When refreshing an existing brand, identify the elements to retain or change, then plan the update sequence for the website and other channels. Brand identity work can be coordinated with website development, while strategy, content production, development and ongoing communications are scoped separately. A logo alone does not cover all brand work. ## Related work Explore published work and page designs. See each project page for its details; the scope of a new project is confirmed after discussing your requirements. [![NeighborBuy Logo Design for a Canadian Retail and Wholesale Brand](https://www.jvds.cn/upload/2026/1014/1791970905582.webp) NeighborBuy Logo Design for a Canadian Retail and Wholesale Brand](https://www.jvds.cn/en/works/brand-design/neighborbuy-logo-design) [![Zhongshui Charity Brand Logo Design](https://www.jvds.cn/upload/2023/0618/1687101869904.jpg) Zhongshui Charity Brand Logo Design](https://www.jvds.cn/en/works/brand-design/zhongshui-charity-logo-design) [![Paean.all Visual Identity Design](https://www.jvds.cn/upload/2019/0906/1567760546828.jpg) Paean.all Visual Identity Design](https://www.jvds.cn/en/works/brand-design/paean-all-vi-design) ## Plan your project with confidence [![An approved baseline connects to detail revisions, direction changes and new applications along three work paths.](https://www.jvds.cn/upload/2026/1004/g3/G100-c.webp) How Do Brand Design Fees Distinguish Revisions from Application Expansion? Logo Proposal Counts Are Not Scope Distinguish brand revisions and expanded applications by established goals, direction and uses. Refining an approved proposal, selecting a new direction and adding touchpoints are different work. Logo proposal counts describe only part of the arrangement, not complete VI, strategy or daily applications.](https://www.jvds.cn/en/share/brand-design/brand-cost-revision-and-application-boundary) [![Identity assets, visual rules and audience task models show three categories of brand budget deliverables.](https://www.jvds.cn/upload/2026/1004/g3/G099-c.webp) Can Asking a Logo Price Estimate Brand Design Costs? Distinguish Logo, VI and Strategy Deliverables Asking only how much a logo costs cannot estimate complete brand design fees: logos, VI and strategy address different tasks. Identify needed judgments, identity assets and applications before comparing equivalent budgets. Logo proposal prices do not represent complete VI or brand strategy delivery.](https://www.jvds.cn/en/share/brand-design/brand-cost-logo-vi-strategy-scope) [![Long content panels, vertical assets and textured objects form differently sized template acceptance samples.](https://www.jvds.cn/upload/2026/1004/g3/G098-c.webp) After VI Application Designs, Test Real Content: Can Templates Hold Long Titles and Varied Assets? After VI application designs, insert common titles, long names, varied images and necessary explanations to test recognition and readability. Attractive samples do not establish daily usability. Acceptance should define replaceable content, preserved structures and treatment beyond limits.](https://www.jvds.cn/en/share/brand-design/vi-template-real-content-stress-check) ## Find the right project approach Understand the service scope and delivery requirements before preparing your project brief. [**Corporate website design and development** We plan, design and develop corporate websites for brand presentation, product information and business enquiries. We organize sections and content to support a clear browsing experience on desktop and mobile.](https://www.jvds.cn/en/service/web) [**Multilingual websites for international business** Plan language versions, separate URLs and localized content for overseas markets. Combine international SEO foundations, overseas access and enquiry journeys with ongoing multilingual content maintenance.](https://www.jvds.cn/en/solutions/multilingual-website) ![Experienced Chinese digital product designer working in a modern studio](https://www.jvds.cn/public/pc/images/home/stats-mosaic/jvds-stats-experience-v2.webp) Years of design and development experience **12*+*** Successful projects **500*+*** ![Multi-device digital product design workspace](https://www.jvds.cn/public/pc/images/home/stats-mosaic/jvds-stats-projects-v1.webp) ![Chinese clients and designers discussing a project together](https://www.jvds.cn/public/pc/images/home/stats-mosaic/jvds-stats-clients-v1.webp) Partner companies **200*+*** Countries and regions covered **15*+*** ![Chinese digital strategist collaborating with clients worldwide](https://www.jvds.cn/public/pc/images/home/stats-mosaic/jvds-stats-global-v1.webp) ## Common Questions Serving technology, AI, finance, healthcare, manufacturing and other industries \[ 01 \] What is the difference between brand design and logo design? VIEW LESS − + A logo is one part of brand recognition. Brand design also includes positioning, visual systems, colour rules, typography and applications, helping a business establish a consistent brand image. \[ 02 \] What does a brand design project include? VIEW LESS − + It usually includes brand positioning, logo design, a visual identity system, brand guidelines and applications such as business cards, packaging and websites, tailored to the business requirements. \[ 03 \] Does a new company need professional brand design? VIEW LESS − + Yes. A consistent brand identity improves professionalism and helps build customer trust, while supporting future websites, promotional materials and marketing. \[ 04 \] We already have a logo. Do we need a brand refresh? VIEW LESS − + If the identity is outdated, lacks recognition or no longer suits digital communication, it can be refreshed to improve the overall visual expression while retaining existing brand assets. \[ 05 \] How long does brand design take? VIEW LESS − + Logo design generally takes 1–2 weeks, and a complete brand design project usually takes 2–4 weeks, adjusted for project complexity. \[ 06 \] How is brand design priced? VIEW LESS − + Pricing is assessed from the depth of brand strategy, design content, application scope, revision workload and number of deliverables. \[ 07 \] How many revisions are included? VIEW LESS − + The project includes the revision rounds agreed in the contract. Once the direction is confirmed, revisions refine the details; a new direction requires a fresh assessment of the work. \[ 08 \] What files will we receive? VIEW LESS − + Deliverables include logo source files, typography guidance, brand colour values, visual identity guidelines, brand application files and related design source files. \[ 09 \] Can the logo be registered as a trademark? VIEW LESS − + The design aims to avoid common graphics and improve originality, but trademark registration remains subject to approval by the national trademark authority. \[ 10 \] Can we order logo design only? VIEW LESS − + Yes. We offer standalone logo design and can gradually develop the visual identity system afterwards. \[ 11 \] Who owns the copyright? VIEW LESS − + After final payment, the client owns the design copyright as agreed in the contract. We retain the right to display the project in our portfolio. \[ 12 \] Can we continue working together after delivery? VIEW LESS − + Yes. We can continue providing brand refreshes, brand application design, website design and ongoing brand maintenance. ## From Idea to Launch, We Build It Together A strong brand is not only seen—it is remembered, trusted and chosen. [Get a BrandDesign Plan](https://www.jvds.cn/en/contact)