# Details to Consider When Designing a Corporate Website

Source: https://www.jvds.cn/en/share/website-design/corporate-website-design-details
Language: en
Published: 2019-09-11
Author: JVDS Design Studio

[**Corporate website design and development**](https://www.jvds.cn)is not simply about getting a site online. The site also needs a stronger user experience, more traffic, and enough visibility to reach users and deliver its full value. Post-launch website optimization is therefore necessary, and many details require attention. This article introduces several issues that are often overlooked during [corporate website](https://www.jvds.cn/en/share/website-design/enterprise-website-types) design, development, and subsequent optimization.

### 1. Increase Website Page Views

As the internet has developed, many [website optimization](https://www.jvds.cn/en/share/website-design/website-optimization-impact-factors) tools have appeared on the market, though their results are often limited. A commonly promoted feature is the simulation of human search behavior: finding a website through keywords, clicking through, browsing several pages, and staying for more than a minute. Although this is a form of manipulation, it can be difficult for Baidu to detect. It may appear to benefit the user experience, raise page views, and thereby increase the site's authority.

### 2. Build Reciprocal Links

Reciprocal links are an important part of [website development](https://www.jvds.cn/en/share/website-design/professional-website-construction-standards), but links should not be exchanged indiscriminately. Only high-quality reciprocal links provide meaningful value. One high-quality link can be more effective than a hundred low-quality links, because traffic referred by a strong partner link is itself higher quality. When building external links, exchanges should follow a principle of parity between sites of similar standing.

### 3. Build External Links

Reciprocal links are only one part of external-link building. Additional high-quality publishing channels are also needed, and many are available. Most forums and news or information platforms, for example, allow links. Publishing external content with a website link can help improve rankings and indexation.

### 4. Bring in Significant Traffic

Once a website begins ranking for keywords, gaining more and faster keyword visibility requires a substantial flow of high-quality articles. When publishing, content can also be shared on popular social platforms such as Weibo, WeChat, and Renren. Many webmasters have found that publishing high-quality articles on Weibo with a website link can play an important role in improving site authority.

### 5. Publish High-Quality Original Articles

Many webmasters say that external links are difficult to build, but they often overlook the importance of original articles. High-quality original content is essential to improving website rankings. It may be republished by news outlets, blogs, and media organizations, and it is also search-engine friendly.