Brand Design Services

From brand positioning to visual expression, we build clear, consistent and competitive brand identities.

Brand Design Services

Build a clear brand perception, stronger market competitiveness and lasting influence through a systematic identity system.

Brand Positioning Strategy

Define brand value, target audiences, competitive differentiation and the core communication direction.

Logo Design

Create a distinctive and flexible brand mark that works across multiple touchpoints.

Visual Identity System

Unify colors, typography, graphics, layouts and visual language into one coherent system.

Brand Applications

Extend the identity to business cards, collateral, packaging, social media and websites.

Brand Refresh

Modernize visual recognition and communication efficiency while preserving valuable brand assets.

Brand Guidelines

Deliver practical usage rules that reduce future collaboration and brand management costs.

Our Process

Every step, from research to delivery, is aligned with brand value and business goals.

01

Brand Audit

Review positioning, competitors, audiences and existing assets to identify the core brand challenge.

Brand Audit
02

Discovery

Align brand tone, use cases, delivery scope and project rhythm with the business objectives.

Discovery
03

Concept Design

Develop key visual directions, logo concepts, color and typography strategies.

Concept Design
04

Design Execution

Refine the visual system, applications and digital touchpoints for consistent implementation.

Design Execution
05

Guideline Delivery

Organize source files, guidelines and usage notes for consistent long-term application.

Guideline Delivery
Experienced Chinese digital product designer working in a modern studio

Years of design and development experience

12+

Successful projects

500+
Multi-device digital product design workspace
Chinese clients and designers discussing a project together

Partner companies

200+

Countries and regions covered

15+
Chinese digital strategist collaborating with clients worldwide

Common Questions

Answers about our process, timeline and services

A logo is one part of a brand identity. Brand design also covers positioning, visual systems, colors, typography and applications to create a consistent business image.

It can include positioning, logo design, a visual identity system, brand guidelines and applications such as stationery, packaging and websites.

Yes. A consistent identity improves credibility, builds customer trust and creates a stronger foundation for websites, marketing and growth.

A refresh is useful when the identity feels dated, lacks recognition or no longer works well across modern digital channels.

Logo projects usually take 1–2 weeks. A complete identity usually takes 2–4 weeks, depending on scope and complexity.

Pricing is based on strategic depth, deliverables, applications, revision workload and the number of final assets.

The agreed revision rounds are included. Major new directions after approval are estimated separately.

Deliverables can include editable logo files, color and type specifications, identity guidelines, application files and source files.

We create original work and avoid common forms, but final registration approval is determined by the relevant trademark authority.

Yes. We support standalone logo projects and can expand the identity system later.

After final payment, ownership follows the contract. JVDS retains only the right to present the project as portfolio work.

Yes. We provide ongoing brand extensions, identity updates, website design and long-term brand support.

From Idea to Launch, We Build It Together

A strong brand is not only seen—it is remembered, trusted and chosen.

Get a BrandDesign Plan