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Brand identity & delivery guides

A staff member selects information from company records that is relevant to readers’ decisions
Branding

Which Facts Should a Corporate Brand Story Tell? Select Material by Working Back from Readers’ Questions
One brand retains an accurate identity across promotion, notices and problem explanations
Branding

How Can Brand Voice Stay Consistent? Promotion, Service Notices and Problem Explanations Cannot All Use One Script
Sales materials for several industries share company facts and add content for specific reader tasks
Branding

How Can Industry-Specific Sales Materials Keep One Brand Position without Repeating Empty Claims?
Trade show materials divide responsibilities among viewing from a distance, reading up close and taking information away
Branding

How Should a Trade Show Poster Separate Distant Brand Recognition from Close Reading of Product Specifications?
Visual sections for a joint event should correspond to confirmed participant roles
Branding

How Should Logos Be Arranged on a Joint Event Poster to Explain Organizer, Supporting Organizer and Sponsor Roles?
Company, product and series names need clear relationships within the business hierarchy
Branding

When Should Several Products Share a Corporate Brand, and When Should They Have Separate Names?
A miniature scene reviewing limited brand-rule adjustments at special touchpoints
Branding

What Happens When Brand Rules Meet Special Scenarios? Keep Exceptions From Becoming Independent Standards
A miniature scene checking source-file layers and dependencies through actual maintenance tasks
Branding

Does Receiving AI or PSD Files Mean You Have Brand Source Files? Checking Editable Deliverables
A miniature scene connecting brand-name changes with website and material touchpoints
Branding

After a Brand Rename, Old Websites and Materials Still Circulate: How Should Replacement Be Phased?
A miniature scene confirming screen previews separately from physical print proofs
Branding

A Brochure Looks Right on Screen but Different in Print: How Should Brand Colors Be Checked Before Handover?

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    JVDS is a Beijing design studio focused on corporate website design and development, with UI/UX product design and brand identity services. We work with domestic and international businesses from planning and design through development and launch, helping them present their services, improve the user experience and make it easier for customers to enquire.
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