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Brand identity & delivery guides

Visual guide to balancing brand recognition and usability when integrating visual identity into product UI
Branding

How to Bring Brand Visuals into Product UI
Visual guide to balancing category conventions, differentiation, and accessibility when choosing brand colors
Branding

How to Choose Brand Colors That Work
Visual guide to using brand design to differentiate products that resemble competitors
Branding

How Brand Design Differentiates Similar Products
Visual guide to auditing brand inconsistency, outdated design, and perception gaps
Branding

How to Run a Brand Visual Audit
Six business signals that indicate a company may need a brand refresh
Branding

When Does a Company Need a Brand Refresh? 6 Business Signals and 3 Wrong Reasons
Choosing the right number of logo concepts and revision rounds
Branding

How Many Logo Concepts Should a Design Project Include?
Manufacturing brand upgrade for global markets
Branding

Manufacturing Brand Upgrade: From Product Strength to Global Expression
Consistent SaaS branding across acquisition and product experience
Branding

SaaS Branding: Align Website Acquisition and Product Experience
Distinctive technology company branding beyond generic visual trends
Branding

Tech Company Branding Beyond Blue Gradients and Abstract Light
B2B brand differentiation beyond professional credibility
Branding

B2B Branding: Build Clear Differentiation Beyond Credibility

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  • JVDS
    JVDS is a Beijing design studio focused on corporate website design and development, with UI/UX product design and brand identity services. We work with domestic and international businesses from planning and design through development and launch, helping them present their services, improve the user experience and make it easier for customers to enquire.
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