Work Categories
What we can do for you
Ideas and insights
How can an site search be designed to be useful? When there are more and more products and content, the search experience becomes the second set of navigation
How should the "Contact Us" page on a corporate website be designed? Don't force high-intent customers into a form without feedback
How to design a B2B product detail page? The more parameters there are, the more professional they are. Instead, they should help purchasers complete comparisons and make decisions more quickly
How to design the "About Us" section on a corporate website? What truly determines trust is not the major events of an enterprise, but enabling visitors to quickly confirm "who you are and why you are trustworthy".
How can a company avoid a sudden drop in SEO traffic when its corporate website is revamped and launched? The real danger is not changing the design, but losing the old URL along with the search signal
The mobile corporate website is not a miniaturized version of the PC: Under Google's mobile-first indexing, what does responsive design really guarantee?
What is structured data? A corporate website is not just for people to see; it also needs to enable search engines to accurately understand who you are and what this page is about
Why does a corporate website look so high-end but take so long to open? Infer design and development decisions from Core Web Vitals
How to make an enterprise's corporate website accessible? Don't treat WCAG as a pre-launch checklist. These issues should be addressed during the design stage
How to design a Cookie pop-up window on an enterprise's corporate website? "Acceptance" is conspicuous while "refusal" is hidden, which not only damages trust but may also bring compliance risks
Building useful, scalable digital products around user experience