Website & Design Insights Insights Website & Design Insights

Brand Design vs. Logo Design vs. Visual Identity: What Does Your Company Need?

When a client says, "We want brand design," they may need only a new Logo—or they may face a confused product portfolio, market transformation, and inconsistent touchpoints. The service names sound similar, but the actual scope and cost can differ substantially.

How to Write a Solutions Page Without Simply Renaming Product Features

On many B2B corporate websites, the "solution" is just a copy of the product page: intelligent, collaborative, efficient, and cost-effective, but with no context, workflow, roles, or implementation conditions.

How Product Design Builds Trust: Information, Feedback, Security, and Social Proof

Users rarely evaluate "trust design" as a separate quality, but they quickly lose confidence when fees appear unexpectedly, permissions are poorly explained, actions receive no confirmation, or customer support cannot be reached.

How to Analyze a Conversion Funnel—and What to Do After Finding the Drop-Off

When a team sees 40% drop-off at the second registration step, it is tempting to respond immediately: remove fields, change the button color, or add an incentive. Yet the drop-off may come from delayed verification codes, ineligible users, pricing information revealed too late, or even duplicate tracking events. Without validating the cause first, optimization is only guesswork.

How to Conduct a Heuristic Evaluation: A UX Diagnostic Method Without User Participants

When a project is under severe time pressure, a product is not yet public, or target users are difficult to recruit, the team still needs to identify obvious experience problems before launch. In a heuristic evaluation, reviewers inspect the interface against a set of usability principles. It is fast and cost-effective, making it especially useful for establishing an initial issue list.

How to Create Useful User Personas Without Inventing Fictional Profiles

Many project personas look comprehensive: name, age, city, occupation, personality, and brand preferences are all documented. Yet when the team discusses home-page structure, feature priorities, or permissions, this information is almost useless. The profile describes a fictional person without explaining their behavior or tasks.

How to Design Complex B2B Forms: Grouping, Logic, Saving, and Validation

A contract configuration form may contain 80 fields, and a product team’s first instinct is often to divide it into five steps. Splitting the form can reduce pressure on a single screen, but it can also prevent users from comparing information, force frequent back-and-forth navigation, and reveal conflicts in earlier information only at the final step.

How to Design Navigation for Admin Systems with Many Modules and Roles

A common approach to navigation in admin projects is to turn an organization’s business units, product lines, and database tables directly into a left-side menu. As the business grows, the menu expands from 12 items to 60, and users can complete their work only by relying on memory and browser bookmarks.

User Research on a Limited Budget: Minimum Viable Plans by Stage

“We do not have enough budget for user research this time, so we will design from experience” may sound practical, but it often pushes risk until after development. Research does not have to mean recruiting hundreds of people or spending weeks on a report. A few interviews, existing materials, and quick task tests can provide more reliable clues about many critical questions than internal debate.

How to Design a CRM Interface That Sales Teams Use

When sales representatives complain that the CRM is difficult, managers may assume they lack discipline. When managers complain about inaccurate data, sales may believe the system only creates more forms. Both can be right. If entry is expensive and the data gives nothing back to sales, users naturally wait until Friday to fill it in. Batched updates then fail to reflect the real process.

How to Choose a CMS for a Corporate Website

In a demo, almost every CMS can create an article, upload an image, and publish. The real problems appear after three months: product specifications must be forced into rich text, multilingual fields do not correspond, sales users have full administrator access, previews differ from production, and data is difficult to export after leaving the vendor.

How to Redesign an Admin System Without Downtime

An admin system usually cannot “close for two months during a redesign.” Orders still need processing, customer service needs data, finance needs approvals, and operations needs configuration. Replacing the old system in one cutover may look clean, but it concentrates every workflow, training, and technical risk on one day.

How to Conduct a UX Audit

Many teams have commissioned a so-called UX audit or experience review and received an eighty- or ninety-slide presentation listing 120 issues. A button corner radius being 2px off sits alongside an overly long registration flow. Business stakeholders and engineering leads finish reading it baffled: “We have two weeks in the schedule. Which of these 120 issues do we fix first?” The report ends up gathering dust in a shared drive.

How to Quantify User Experience in B2B Products

For consumer products such as e-commerce and short-video apps, the data makes it straightforward to assess a redesign: how much did next-day retention rise, or how many points did order conversion improve? But in business systems—internal administration, ERP, industrial IoT monitoring, or vertical SaaS—product managers and designers often struggle to report results. Employees are required to use the system every day to clock in, enter records, and approve requests. Even if the interface is painfully difficult, daily active usage (DAU) and retention can still be 100%.

How to Write a UI Design Requirements Confirmation

In UI design projects, one sentence can easily sour the relationship halfway through: “Didn't we agree on 30 pages in total? Why have we drawn 50 screens and still not finished?”

How to Build a SaaS Design System

When we visit SaaS companies for design consulting, design leads often open Figma proudly: “Look, we've already built our own Design System!” The first page contains the brand color scale, Blue-100 to Blue-900. The second lists type sizes. The third shows buttons in several sizes, radio buttons, and input fields. And that is where it ends.

How to Redesign a Legacy System Without Disruption

When designing a newly approved product from 0 to 1, designers can explore cutting-edge layouts freely. But redesigning the UI of a legacy system that has been running inside a company for eight years and is used intensively every day by more than a thousand business staff and warehouse administrators is a different matter. If a designer starts with “shock therapy”—replacing all the top menus with a collapsible sidebar, moving every table button, and turning all the dense information into spacious, oversized cards—the internal complaints line will absolutely be overwhelmed on the first day the new version goes live.

From Idea to Launch: The 0-to-1 UI/UX Process

When a new product idea comes to mind, many founders make the same impatient mistake: they take a two-page business concept straight to a designer and say, “Quick, draw the complete set of high-fidelity mockups for me. The faster the better—once you finish, I can have the developers start coding immediately!”

How Much UI/UX Design Does an MVP Need?

“Put together a rough first version and optimize after launch” often exposes an MVP to unnecessary risk. When users first encounter a failed payment, lost data, or unclear permissions, they do not lower their standards because it is an MVP. They judge the product unreliable.

Who Owns UI Design Copyright?

Before final payment, a client asks, “Will the font files be included?” Only then does the designer realize the fonts use a personal subscription license. After development begins, the team discovers that some icons come from a paid component library and cannot be transferred directly. Both sides thought “complete handover” was clear, but they were discussing different assets.

When Does a Team Need a Design System?

“We have only two designers. Do we need a Design System?” This question often treats headcount as the only threshold. In practice, one designer covering three platforms and more than a dozen business modules may urgently need a system, while a ten-person team producing one-time campaign pages may not need complex governance.

12 Common UI Design Project Pitfalls

UI projects often start smoothly: the requirements document is sent, the designer quickly produces a home page, and everyone discusses color and style. During development, the team discovers undefined permissions, missing empty states, unconfirmed mobile behavior, and inconsistent component names. Issues once treated as “small details” begin affecting schedule and budget.

How Long Does B2B Product Design Take?

A client says there are “only 30 pages,” but the design team opens the requirements and finds five roles, more than a dozen states, bulk actions, imports and exports, and approval branches on each page. Another project has 80 pages, most assembled from the same list, detail, and form templates. Estimating only by page count usually produces an inaccurate quote or repeated schedule extensions.

WordPress vs. Custom Corporate Website Development

When discussing website technology options with clients, we find that many people have deep misconceptions about “WordPress” and “custom development.”

How to Apply Brand Visuals to a Corporate Website

Many companies spend tens of thousands of yuan on a new VI manual from a branding agency, then excitedly take it to a web agency to redesign their corporate website. A month later, everyone feels that something about the new site is off: the new logo is clearly there in the upper left, the navigation bar and every button use the standard brand blue from the VI manual, and even the backgrounds are covered in its supporting graphics. Yet the entire website still feels like an awkward generic template, with none of the character the new brand was intended to convey.

How to Translate Brand Positioning into Visual Design

Many companies put considerable effort into working with consultants to settle on a brand positioning statement, such as “the next-generation expert in intelligent industrial fluid control” or “a caring health management partner for young urban adults.” But when the marketing department hands that statement to the design team, a huge gap often appears: the words are easy enough to understand, but what colors, letterforms, and compositions actually look like an “intelligent industrial expert”?

How Many Keywords Should One Page Target?

Many marketing staff new to SEO have a rigid task sheet: “Every page must include 3 to 5 keywords in its title and body, and keyword density must reach 2%–8%.” Writers then start filling quotas, forcibly repeating “Beijing website development, build a website in Beijing, Beijing website production company” seven or eight times in a two-hundred-character paragraph. The result reads awkwardly, like a tongue twister.

Corporate Website vs. Marketing Website

In China's website development industry, “brand websites” and “marketing websites” have long been sold to clients as opposing concepts.

Per-Request, Monthly, or Annual Website Maintenance?

Many companies think the job of building a website is completely finished the moment it officially launches and the final payment is made. Then, more than half a year later, a salesperson suddenly comes over: “A customer says our website won't open, and their browser is showing a whole bunch of red security warnings!” After some investigation, it turns out that the SSL certificate expired without renewal, someone forgot the domain's real-name verification and renewal, or log files filled the server's disk and caused it to crash. Nobody inside the company was looking after any of it.

How to Design a SaaS Pricing Page

Of all the inner pages on a SaaS website, the Pricing Page is closest to the money—and also the most likely to drive away high-intent prospects in frustration.