VI design brings corporate culture, brand elements, and business philosophy into a unified set of guidelines. It applies these standards to every system through which a company communicates with the public, creating a consistent identity, strengthening the corporate image, and promoting products and services. So what does a VI system include?
Packaging: wrapping paper, shopping bags, and packaging boxes. Company vehicles: corporate passenger cars, vans, and other vehicles. Architectural style: wall signage, signs, and related guidelines. Apparel: uniforms for production staff, salespeople, and after-sales personnel, as well as T-shirts, staff clothing, and ties.
Business materials: letterhead, note paper, envelopes, fax paper, business cards, document bags, folders, employee IDs, invitations, work pens, and file bags. Media style: promotional direct mail, posters, POP displays, newspaper and magazine advertisements, corporate profile covers, and television commercial title cards.
The applications above make up the VI system described here. If you have any questions, please contact our customer service team. We are committed to assisting you.
