Whether you are new to website optimization or an experienced professional, you have likely heard frequent discussion of PC and mobile experiences. To optimize a mobile website for SEO, first understand how mobile and PC sites differ. Below, a Beijing website development company provides an overview.
Differences Between Mobile and PC Rankings
When webmasters search their own keywords on Baidu, they often find that rankings differ between mobile and PC results. The source identifies two main reasons:
1. When users search with the Baidu mobile client, websites may be transcoded. A PC website is not reformatted in the same way, so its keyword ranking may be lower on mobile.
2. A competitor with a strong mobile website may be easier for search-engine crawlers to access and interpret, allowing it to rank ahead of your site in mobile results.
Differences in Related Searches
Search results and dropdown suggestions differ between PC and mobile keyword searches. Mobile recommendations are based on the search habits of phone and tablet users. The source describes mobile results and recommendations as more precise, which can matter when merchants promote mobile advertising.
Differences in Website Development
To compare PC and mobile website development, begin with the terminal devices and then consider the possibilities of the mobile internet. In everyday life, most people have a closer relationship with mobile smart devices and use them for longer periods than desktop computers.
1. Device Differences
PC and mobile devices have different dimensions. Mobile website design must therefore consider compatibility across the sizes used by different phone brands.
2. Different User Habits
Mobile users are especially sensitive to experience quality. If interface design is too complex or difficult to understand, bounce rates will likely be high. PC users operate with a mouse, while mobile users use their fingers. From a developer's perspective, web interface designers must account for mobile characteristics and make touchscreen interaction convenient, even when the underlying implementation is similar.
3. Network-Speed Differences
In relative terms, PC network connections may be faster than mobile connections. Animations and images that open quickly on PC may load slowly or fail to open on mobile. Mobile pages should therefore minimize or avoid animation and limit the use of large high-resolution images.
4. Domain-Name Differences
For example, Baidu's PC domain is:www.baidu.com, while its mobile domain is:m.baidu.com. In simple terms, a mobile site often uses a subdomain. Responsive websites are an exception because the mobile and PC versions share one domain.
These are the main differences between PC and mobile websites. Businesses with a project should work with a professional website development company to achieve a stronger result.
