VI design pricing and price lists

How Much Does VI Design Cost? Is There a Price List?

Author: JVDS Design Studio Reading time: about 3 min
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How much does a VI design system cost, and is there a specific price list? Price is often the issue clients care about most, and they may hope for a list they can use as a reference. Many companies do not disclose prices publicly, and some treat pricing as confidential information. Yet within this industry, most companies' fee structures are broadly similar. Although prices may not be announced publicly, market conditions already influence them, so many firms charge comparable amounts. The following provides a brief introduction to possible pricing for this type of design.


Beijing design company: is there a price list for VI design?


How much does a VI design system cost? There is no single answer because a complete system can contain many elements, and even the definition of a complete VI design system is not precise. Different designers include different items, so the client's requirements remain the key factor. The source article gives the following approximate examples: designing a company mark at around 5,000 yuan; adding an explanatory statement at around 1,000 yuan; preparing black, white, and gray versions at around 500 yuan; producing standardized drawings at around 800 yuan; producing grid drawings at around 800 yuan; defining special color effects at around 1,000 yuan; designing standard typography at around 5,000 yuan; setting a Chinese typeface for the company name at around 500 yuan; designing English lettering at around 500 yuan; and establishing standard colors at around 3,500 yuan.


This provides a brief overview of VI design costs. Every item is priced differently, and each may leave some room for negotiation. The example prices above also vary by region, while individual designers charge different rates for standalone items. Some expert designers may charge more than 7,000 or 8,000 yuan even for a simple item. Pricing therefore cannot be answered in general terms. If price is a major concern, speak directly with several design companies.

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