Elements of Data Visualization Design

Data visualization comes naturally to people. We are physiologically inclined to read graphical information and can understand it more quickly. In an age of information overload, people increasingly value information that is efficient, engaging, and easy to understand. In the data field, visual infographics turn complex data into graphical forms. Achieving a high standard of visual presentation is also a fundamental skill for product managers.

1. The Purpose of Data Visualization Design

Before doing anything, we consider its purpose. The same applies when undertaking Data Visualization Design. For example, the goal may be to persuade an audience, call them to action, draw attention to an issue, or broaden their perspective. Different objectives naturally call for different stories. A storytelling approach can therefore help shape how data is visualized.

2. Forms of Data Visualization

Different objectives require different forms of data presentation. Common types include trends, proportions, relationships, comparisons, distributions, and geographic views. The right type depends on the specific situation, so they are not discussed individually here.

3. The Audience for Data Visualization

Data visualization must also consider its audience. A general audience and specialists in a particular field expect different levels and amounts of information from a chart.

4. The Communication Context for Data Visualization

The environment in which a data product is presented also matters. Designers need to consider the final setting. In a dim space, chart colors may need to be brighter. In a noisy or cluttered setting, the data may need to be presented as simply as possible to create contrast and capture attention.