Emotional UI Design
Building a connection with users is essential. It can draw them to your website and make it easier to convert interest into product sales. This is the role of emotional design: visual elements create different feelings and reactions for people browsing the site.
This emotional connection can be divided into eight categories: surprise, anticipation, fear, anger, joy, sadness, trust, and disgust. Consider where your content falls among these categories and use the right color theme to establish a friendly connection with users. If you are not sure how to address this issue, JVDSDesign Studiocan help.
Split-Screen Design
Split-screen design has been used for some time and continued to grow in 2019. One major reason is that website design must support mobile users. As mobile usage grows rapidly, this type of design continues to appear.
A split screen divides content into two panels that collapse into a vertical block on smaller devices. This allows the content to remain viewable across devices while retaining a strong appearance.
Many split-screen designs feature similar panels side by side. This can emphasize the importance of a larger item, especially on mobile devices.
Augmented Reality (AR)
To fully engage visitors with a web page, designers need to move beyond the screen interface and include physical interaction. Augmented reality makes this possible. Google and Apple have both launched AR development platforms that blend the digital and physical worlds.
AR allows users to see digital objects in the real world, which can meaningfully improve the user experience. IKEA, for example, uses augmented reality so consumers can place furniture wherever they want and see how it looks before purchasing it. This makes the online shopping experience more convenient.
With only a phone camera, users can try different products. Many brands have started using augmented reality on their websites and apps. The more familiar consumers become with this option, the more likely they are to seek it out. Even so, augmented reality remains an emerging trend.
